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  Creating An Effective Fundraising Strategy
 

Develop a managed approach to the sourcing of funds. Discover how to prepare a strategy to ensure effective long-term sustainability and avoid the desperation of last-minute appeals

“…I came away feeling more confident about developing my fundraising Strategy and working with the fundraising team…All in all a good investment of my time.” - Manager, Westminster Citizens Advice Bureau Services

  You will learn:
  The importance of a fundraising strategy:
 
  • Essential principles for an effective strategy
  • Perils for the unprepared
  •   About journey preparations:
     
  • Hygiene checklist
  • Assets and liabilities
  • Affordable resources and responsibilities
  •   The contents of a Fundraising Strategy:
     
  • Defining goals
  • Setting feasible targets
  • Identifying funding sources
  •   How to build your funding case:
     
  • Profiling your organisation
  • Matching your needs to funder benefit levels
  •   Fundraising techniques:
     
  • "The Big Ask" - face to face solicitation
  •   How to find sources of funding:
     
  • Where it is (and how much)
  • Why people give
  • Fundraising lifecycles
  •   The top ten mistakes to avoid

    One/Two day programme

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