With billions of pounds being given by individuals to UK charities
every year – how do you land your share ?
Explore the principles of Relationship Fundraising in order to learn
how a donor-based approach could benefit your organisation.
Cultivation is not about asking for money, but preparing potential
donors for the ask. Discover strategies for establishing a donor-based
approach to suit your organisation – when, where and why different
schemes are appropriate.
Considering
the merits and potential of various relationship schemes:
• Individual
membership programmes
• Big Gift campaigns
• Sponsorship (dispelling some of the myths)
• Super-clubbing
• Covenants and donations
• Legacies’
One day course
“We greatly appreciated
your generous, informed and encouraging manner and left feeling
revved up and ready to go!"-
Development Officer, Tamasha Theatre Company
